Ten Pointers to Illustrate Investment and Risk

Investment Strategies To See You Through
• When it comes to investing, entrepreneurs have a tendency to be protective of their hard-earned money.
• Unsurprisingly, even the bravest investors started selling off their shares in 2008 when the Dow Jones plummeted to an all-time low.
• You need to establish an investment strategy that will see you through good and bad times.
• Assess your personal tolerance for investment risk.
• Your personal circumstances will give a very different sense of risks you are willing to take in building the private equity of your business versus those you are willing to take with liquid investments of which you have little or no control.
• Your tolerance for investment risk can fluctuate based on how much financial security you have already created for yourself.
• Consult with an investment advisor about long and short-term investments before making any decisions.
• Create a plan that will provide you with potential for capital appreciation and income generation, but one that will also give you peace of mind.
• Always match your investment to your investment personality.
• No investment is 100% safe.

Investors who panic when the market collapses and hope to get on the bandwagon when markets improve usually risk losing their original investment.